International Journal of Consumer Behaviour and Strategic Marketing (IJCBSM)

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Onyeke, K. J.

Effect of sustainable marketing strategies and ESG awareness on consumer behavior and brand loyalty in emerging markets International Journal of Consumer Behaviour and Strategic Marketing 10.5281/zenodo.20157786 FULL_PDF

DOI: 10.5281/zenodo.20157786

Mbah, P. C., Nduka, O. G., & Aluu, D. O.

Digital Supply-Chain Integration and Cost Efficiency in Pharmaceutical Firms in Enugu State, Nigeria International Journal of Consumer Behaviour and Strategic Marketing 10.5281/zenodo.20261260 FULL_PDF

DOI: 10.5281/zenodo.20261260

Igwe, I. M. & Amaechi, M. C.

Effective Physical Distribution & Its Impact on Sales Performance in the Brewery Industry: The Perspective of NB Plc. International Journal of Consumer Behaviour and Strategic Marketing 10.5281/zenodo.20473464 FULL_PDF

DOI: 10.5281/zenodo.20473464

Ojeh, A., Onah, K. A., Amaechi, M. C. & Udefi, G. N.

Small Business Funding and SME Survival Rates in Nigeria: A Quantitative Analysis of Financial Constraints International Journal of Consumer Behaviour and Strategic Marketing 19-37Full PDF

DOI: 10.5281/zenodo.18642433

Ochi, C. M.

Appraisal of the Use of Public Relations in Promoting Microfinance Banking Services in Enugu State International Journal of Consumer Behaviour and Strategic Marketing 10.5281/zenodo.19982732Full_PDF

DOI: 10.5281/zenodo.19982732

Owolawi, K. A., Fred, O. E. & Mbah, P. C.

Digital Banking Adoption and Customer Satisfaction in Deposit Money Banks in Enugu State International Journal of Consumer Behaviour and Strategic Marketing 1-18Full PDF

DOI: 10.5281/zenodo.18540292

Nwatu, E. C., Udeh, I. E. & Odinachi, C. E.

Customer Digital Literacy and Performance of Deposit Money Banks in Cross River State, Nigeria International Journal of Consumer Behaviour and Strategic Marketing 1-14PDF

Nwatu, E. C., Udeh, I. E. & Odinachi, C. E.

Customer Digital Literacy and Performance of Deposit Money Banks in Cross River State, Nigeria International Journal of Consumer Behaviour and Strategic Marketing 1-14PDF

International Journal of Economics and Public Policy (IJEPP)