{"id":505,"date":"2017-08-07T12:02:00","date_gmt":"2017-08-07T12:02:00","guid":{"rendered":"http:\/\/rushmore.wpcolorlab.com\/?page_id=505"},"modified":"2017-08-07T12:02:00","modified_gmt":"2017-08-07T12:02:00","slug":"journal-articles","status":"publish","type":"page","link":"https:\/\/birpub.org\/ijcbsm\/journal-articles\/","title":{"rendered":"Journal Articles"},"content":{"rendered":"<p><section class=\"kc-elm kc-css-31914 kc_row\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-330388 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\"><div class=\"kc-elm kc-css-265939 kc_text_block\"><\/p>\n<p><strong>Disclaimer:\u00a0<\/strong>The papers below are intended for private viewing by the page owner or those who otherwise have legitimate access to them. No part of it may in any form or by any electronic, mechanical, photocopying, recording, or any other means be reproduced, stored in a retrieval system, or be broadcast or transmitted without the prior permission of the respective publishers.<\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/section><section class=\"kc-elm kc-css-352586 kc_row\"><div class=\"kc-row-container  kc-container\"><div class=\"kc-wrap-columns\"><div class=\"kc-elm kc-css-64420 kc_col-sm-12 kc_column kc_col-sm-12\"><div class=\"kc-col-container\">\n    <div class=\"rushmore-content-area section-journal-papers kc-elm kc-css-301451\">\n    <nav class=\"journal-papers-nav\">\n        <ul class=\"journal-papers-nav-list list-inline\" role=\"tablist\"><li role=\"presentation\" class=active><a href=\"#vol-4-no-3\" class=\"link-prev_def\" aria-controls=\"vol-4-no-3\" role=\"tab\" data-toggle=\"tab\">Vol. 4 No. 3<\/a><\/li><li role=\"presentation\" ><a href=\"#vol-4-no-2\" class=\"link-prev_def\" aria-controls=\"vol-4-no-2\" role=\"tab\" data-toggle=\"tab\">Vol. 4 No. 2<\/a><\/li><li role=\"presentation\" ><a href=\"#vol-4-no-1\" class=\"link-prev_def\" aria-controls=\"vol-4-no-1\" role=\"tab\" data-toggle=\"tab\">Vol. 4 No.1<\/a><\/li><li role=\"presentation\" ><a href=\"#vol-3-no-1\" class=\"link-prev_def\" aria-controls=\"vol-3-no-1\" role=\"tab\" data-toggle=\"tab\">Vol 3 No. 1<\/a><\/li><li role=\"presentation\" ><a href=\"#2025\" class=\"link-prev_def\" aria-controls=\"2025\" role=\"tab\" data-toggle=\"tab\">2025<\/a><\/li><\/ul>\n    <\/nav>\n    <div class=\"journal-papers-mound-wrap tab-content\"><div class=\"journal-papers-mound tab-pane fade in active\" id=\"vol-4-no-3\" role=\"tabpanel\"><nav class=\"journal-papers-mound-nav\"><h3 class=\"nav-title\">Vol. 4 No. 3<\/h3><\/nav>\n                <div class=\"journal-papers-list\">\n                    <div class=\"journal-papers\">\n                        <div class=\"row\">\n                            <div class=\"col-sm-3\">\n                                <p class=\"jp-name\">Onyeke, K. J. <\/p>\n                            <\/div>\n                            <div class=\"col-sm-6\">\n                                <div class=\"journal-papers-meta\">\n                                    <p>Effect of sustainable marketing strategies and ESG awareness on consumer behavior and brand loyalty in emerging markets<em> International Journal of Consumer Behaviour and Strategic Marketing<\/em> 10.5281\/zenodo.20157786 <a href=\"http:\/\/birpub.org\/ijcbsm\/wp-content\/uploads\/sites\/8\/2026\/05\/IJCBSM_4355-79-1.pdf\" class=\"pdf-link\" target=\"_blank\">FULL_PDF<\/a><\/p>\n                                <\/div>\n                            <\/div><div class=\"col-sm-3\">\n                                <div class=\"journal-papers-doi\"><span>DOI:<\/span> <a href=\"https:\/\/doi.org\/10.5281\/zenodo.20157786%20\" target=\"_blank\">10.5281\/zenodo.20157786 <\/a><\/div>\n                            <\/div><\/div>\n                    <\/div><!-- \/.journal-papers -->\n                <\/div><nav class=\"journal-papers-mound-nav\"><\/nav>\n                <div class=\"journal-papers-list\">\n                    <div class=\"journal-papers\">\n                        <div class=\"row\">\n                            <div class=\"col-sm-3\">\n                                <p class=\"jp-name\">Mbah, P. C.,  Nduka, O. G., &amp; Aluu, D. O. <\/p>\n                            <\/div>\n                            <div class=\"col-sm-6\">\n                                <div class=\"journal-papers-meta\">\n                                    <p>Digital Supply-Chain Integration and Cost Efficiency in Pharmaceutical Firms in Enugu State, Nigeria<em> International Journal of Consumer Behaviour and Strategic Marketing<\/em> 10.5281\/zenodo.20261260 <a href=\"http:\/\/birpub.org\/ijcbsm\/wp-content\/uploads\/sites\/8\/2026\/05\/IJCBSM_4380-102-1.pdf\" class=\"pdf-link\" target=\"_blank\">FULL_PDF<\/a><\/p>\n                                <\/div>\n                            <\/div><div class=\"col-sm-3\">\n                                <div class=\"journal-papers-doi\"><span>DOI:<\/span> <a href=\"https:\/\/doi.org\/10.5281\/zenodo.20261260%20\" target=\"_blank\">10.5281\/zenodo.20261260 <\/a><\/div>\n                            <\/div><\/div>\n                    <\/div><!-- \/.journal-papers -->\n                <\/div><nav class=\"journal-papers-mound-nav\"><\/nav>\n                <div class=\"journal-papers-list\">\n                    <div class=\"journal-papers\">\n                        <div class=\"row\">\n                            <div class=\"col-sm-3\">\n                                <p class=\"jp-name\">Igwe, I. M.  &amp;  Amaechi, M. C.   <\/p>\n                            <\/div>\n                            <div class=\"col-sm-6\">\n                                <div class=\"journal-papers-meta\">\n                                    <p>Effective Physical Distribution &amp; Its Impact on Sales Performance in the Brewery Industry: The Perspective of NB Plc.<em> International Journal of Consumer Behaviour and Strategic Marketing<\/em> 10.5281\/zenodo.20473464 <a href=\"http:\/\/birpub.org\/ijcbsm\/wp-content\/uploads\/sites\/8\/2026\/05\/IJCBSM_43103-116-1.pdf\" class=\"pdf-link\" target=\"_blank\">FULL_PDF<\/a><\/p>\n                                <\/div>\n                            <\/div><div class=\"col-sm-3\">\n                                <div class=\"journal-papers-doi\"><span>DOI:<\/span> <a href=\"https:\/\/doi.org\/10.5281\/zenodo.20473464%20\" target=\"_blank\">10.5281\/zenodo.20473464 <\/a><\/div>\n                            <\/div><\/div>\n                    <\/div><!-- \/.journal-papers -->\n                <\/div><\/div><div class=\"journal-papers-mound tab-pane fade \" id=\"vol-4-no-2\" role=\"tabpanel\"><nav class=\"journal-papers-mound-nav\"><h3 class=\"nav-title\">Vol. 4 No. 2<\/h3><\/nav>\n                <div class=\"journal-papers-list\">\n                    <div class=\"journal-papers\">\n                        <div class=\"row\">\n                            <div class=\"col-sm-3\">\n                                <p class=\"jp-name\">Ojeh, A., Onah, K. A., Amaechi, M. C.   &amp; Udefi, G. N. <\/p>\n                            <\/div>\n                            <div class=\"col-sm-6\">\n                                <div class=\"journal-papers-meta\">\n                                    <p>Small Business Funding and SME Survival Rates in Nigeria: A Quantitative Analysis of Financial Constraints<em> International Journal of Consumer Behaviour and Strategic Marketing<\/em> 19-37<a href=\"http:\/\/birpub.org\/ijcbsm\/wp-content\/uploads\/sites\/8\/2026\/02\/IJCBSM_4219-37-4.pdf\" class=\"pdf-link\" target=\"_blank\">Full PDF<\/a><\/p>\n                                <\/div>\n                            <\/div><div class=\"col-sm-3\">\n                                <div class=\"journal-papers-doi\"><span>DOI:<\/span> <a href=\"https:\/\/doi.org\/10.5281\/zenodo.18642433\" target=\"_blank\">10.5281\/zenodo.18642433<\/a><\/div>\n                            <\/div><\/div>\n                    <\/div><!-- \/.journal-papers -->\n                <\/div><nav class=\"journal-papers-mound-nav\"><\/nav>\n                <div class=\"journal-papers-list\">\n                    <div class=\"journal-papers\">\n                        <div class=\"row\">\n                            <div class=\"col-sm-3\">\n                                <p class=\"jp-name\">Ochi, C. M.<\/p>\n                            <\/div>\n                            <div class=\"col-sm-6\">\n                                <div class=\"journal-papers-meta\">\n                                    <p>Appraisal of the Use of Public Relations in Promoting Microfinance Banking Services in Enugu State<em> International Journal of Consumer Behaviour and Strategic Marketing<\/em> 10.5281\/zenodo.19982732<a href=\"http:\/\/birpub.org\/ijcbsm\/wp-content\/uploads\/sites\/8\/2026\/05\/Appraisal-of-the-Use-of-Public-Relations-in-Promoting-Microfinance-Banking-Services-1.pdf-1.pdf\" class=\"pdf-link\" target=\"_blank\">Full_PDF<\/a><\/p>\n                                <\/div>\n                            <\/div><div class=\"col-sm-3\">\n                                <div class=\"journal-papers-doi\"><span>DOI:<\/span> <a href=\"https:\/\/doi.org\/10.5281\/zenodo.19982732\" target=\"_blank\">10.5281\/zenodo.19982732<\/a><\/div>\n                            <\/div><\/div>\n                    <\/div><!-- \/.journal-papers -->\n                <\/div><\/div><div class=\"journal-papers-mound tab-pane fade \" id=\"vol-4-no-1\" role=\"tabpanel\"><nav class=\"journal-papers-mound-nav\"><h3 class=\"nav-title\">Vol. 4 No.1<\/h3><\/nav>\n                <div class=\"journal-papers-list\">\n                    <div class=\"journal-papers\">\n                        <div class=\"row\">\n                            <div class=\"col-sm-3\">\n                                <p class=\"jp-name\">Owolawi, K. A., Fred, O. E. &amp; Mbah, P. C.<\/p>\n                            <\/div>\n                            <div class=\"col-sm-6\">\n                                <div class=\"journal-papers-meta\">\n                                    <p>Digital Banking Adoption and Customer Satisfaction in Deposit Money Banks in Enugu State<em> International Journal of Consumer Behaviour and Strategic Marketing<\/em> 1-18<a href=\"http:\/\/birpub.org\/ijcbsm\/wp-content\/uploads\/sites\/8\/2026\/02\/IJCBSM_411-18-1.pdf\" class=\"pdf-link\" target=\"_blank\">Full PDF<\/a><\/p>\n                                <\/div>\n                            <\/div><div class=\"col-sm-3\">\n                                <div class=\"journal-papers-doi\"><span>DOI:<\/span> <a href=\"https:\/\/doi.org\/10.5281\/zenodo.18540292\" target=\"_blank\">10.5281\/zenodo.18540292<\/a><\/div>\n                            <\/div><\/div>\n                    <\/div><!-- \/.journal-papers -->\n                <\/div><\/div><div class=\"journal-papers-mound tab-pane fade \" id=\"vol-3-no-1\" role=\"tabpanel\"><nav class=\"journal-papers-mound-nav\"><h3 class=\"nav-title\">Vol 3 No. 1<\/h3><\/nav>\n                <div class=\"journal-papers-list\">\n                    <div class=\"journal-papers\">\n                        <div class=\"row\">\n                            <div class=\"col-sm-3\">\n                                <p class=\"jp-name\">Nwatu, E. C., Udeh, I. E. &amp; Odinachi, C. E.<\/p>\n                            <\/div>\n                            <div class=\"col-sm-6\">\n                                <div class=\"journal-papers-meta\">\n                                    <p>Customer Digital Literacy and Performance of Deposit Money Banks in Cross River State, Nigeria<em> International Journal of Consumer Behaviour and Strategic Marketing<\/em> 1-14<a href=\"http:\/\/birpub.org\/ijcbsm\/wp-content\/uploads\/sites\/8\/2025\/12\/IJCBSM_311-14-2.pdf\" class=\"pdf-link\" target=\"_blank\">PDF<\/a><\/p>\n                                <\/div>\n                            <\/div><\/div>\n                    <\/div><!-- \/.journal-papers -->\n                <\/div><\/div><div class=\"journal-papers-mound tab-pane fade \" id=\"2025\" role=\"tabpanel\"><nav class=\"journal-papers-mound-nav\"><h3 class=\"nav-title\">2025<\/h3><\/nav>\n                <div class=\"journal-papers-list\">\n                    <div class=\"journal-papers\">\n                        <div class=\"row\">\n                            <div class=\"col-sm-3\">\n                                <p class=\"jp-name\">Nwatu, E. C., Udeh, I. E. &amp; Odinachi, C. E.<\/p>\n                            <\/div>\n                            <div class=\"col-sm-6\">\n                                <div class=\"journal-papers-meta\">\n                                    <p>Customer Digital Literacy and Performance of Deposit Money Banks in Cross River State, Nigeria<em> International Journal of Consumer Behaviour and Strategic Marketing<\/em> 1-14<a href=\"http:\/\/birpub.org\/ijcbsm\/wp-content\/uploads\/sites\/8\/2025\/12\/IJCBSM_311-14-2.pdf\" class=\"pdf-link\" target=\"_blank\">PDF<\/a><\/p>\n                                <\/div>\n                            <\/div><\/div>\n                    <\/div><!-- \/.journal-papers -->\n                <\/div><\/div><\/div><\/div><div class=\"kc-elm kc-css-396101 kc_text_block\"><\/p>\n<p><b><span lang=\"EN-US\" style=\"font-size: 11pt;line-height: 16.8667px;font-family: Calibri, sans-serif\">International Journal of Economics and Public Policy<\/span><span lang=\"EN-US\" style=\"font-size: 11pt;line-height: 16.8667px\"><span style=\"font-family: Times New Roman, serif\">\u00a0(IJEPP)<\/span><\/span><\/b><\/p>\n<p><b><span lang=\"EN-US\" style=\"font-size: 11pt;line-height: 16.8667px;font-family: Calibri, sans-serif\">International Journal of Economics and Public Policy<\/span><span lang=\"EN-US\" style=\"font-size: 11pt;line-height: 16.8667px\"><span style=\"font-family: Times New Roman, serif\">\u00a0(IJEPP)<\/span><\/span><\/b><b><span lang=\"EN-US\" style=\"font-size: 11pt;line-height: 16.8667px\"><span style=\"font-family: Times New Roman, serif\"><br \/>\n<\/span><\/span><\/b><\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/section><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-505","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>International Journal of Consumer Behaviour and Strategic Marketing (IJCBSM) - All Issues<\/title>\n<meta name=\"description\" content=\"Current and Back Issues in International Journal of Economics and Public Policy (IJEPP). View scholarly papers in economics and public policy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/birpub.org\/ijcbsm\/journal-articles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journal Articles\" \/>\n<meta property=\"og:description\" content=\"Current and Back Issues in International Journal of Economics and Public Policy (IJEPP). View scholarly papers in economics and public policy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/birpub.org\/ijcbsm\/journal-articles\/\" \/>\n<meta property=\"og:site_name\" content=\"International Journal of Consumer Behaviour and Strategic Marketing (IJCBSM)\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/birpub.org\/ijcbsm\/journal-articles\/\",\"url\":\"https:\/\/birpub.org\/ijcbsm\/journal-articles\/\",\"name\":\"International Journal of Consumer Behaviour and Strategic Marketing (IJCBSM) - All Issues\",\"isPartOf\":{\"@id\":\"https:\/\/birpub.org\/ijcbsm\/#website\"},\"datePublished\":\"2017-08-07T12:02:00+00:00\",\"description\":\"Current and Back Issues in International Journal of Economics and Public Policy (IJEPP). View scholarly papers in economics and public policy\",\"breadcrumb\":{\"@id\":\"https:\/\/birpub.org\/ijcbsm\/journal-articles\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/birpub.org\/ijcbsm\/journal-articles\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/birpub.org\/ijcbsm\/journal-articles\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/birpub.org\/ijcbsm\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Journal Articles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/birpub.org\/ijcbsm\/#website\",\"url\":\"https:\/\/birpub.org\/ijcbsm\/\",\"name\":\"International Journal of Consumer Behaviour and Strategic Marketing (IJCBSM)\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/birpub.org\/ijcbsm\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"International Journal of Consumer Behaviour and Strategic Marketing (IJCBSM) - All Issues","description":"Current and Back Issues in International Journal of Economics and Public Policy (IJEPP). View scholarly papers in economics and public policy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/birpub.org\/ijcbsm\/journal-articles\/","og_locale":"en_US","og_type":"article","og_title":"Journal Articles","og_description":"Current and Back Issues in International Journal of Economics and Public Policy (IJEPP). View scholarly papers in economics and public policy","og_url":"https:\/\/birpub.org\/ijcbsm\/journal-articles\/","og_site_name":"International Journal of Consumer Behaviour and Strategic Marketing (IJCBSM)","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/birpub.org\/ijcbsm\/journal-articles\/","url":"https:\/\/birpub.org\/ijcbsm\/journal-articles\/","name":"International Journal of Consumer Behaviour and Strategic Marketing (IJCBSM) - All Issues","isPartOf":{"@id":"https:\/\/birpub.org\/ijcbsm\/#website"},"datePublished":"2017-08-07T12:02:00+00:00","description":"Current and Back Issues in International Journal of Economics and Public Policy (IJEPP). View scholarly papers in economics and public policy","breadcrumb":{"@id":"https:\/\/birpub.org\/ijcbsm\/journal-articles\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/birpub.org\/ijcbsm\/journal-articles\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/birpub.org\/ijcbsm\/journal-articles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/birpub.org\/ijcbsm\/"},{"@type":"ListItem","position":2,"name":"Journal Articles"}]},{"@type":"WebSite","@id":"https:\/\/birpub.org\/ijcbsm\/#website","url":"https:\/\/birpub.org\/ijcbsm\/","name":"International Journal of Consumer Behaviour and Strategic Marketing (IJCBSM)","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/birpub.org\/ijcbsm\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/birpub.org\/ijcbsm\/wp-json\/wp\/v2\/pages\/505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birpub.org\/ijcbsm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/birpub.org\/ijcbsm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/birpub.org\/ijcbsm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/birpub.org\/ijcbsm\/wp-json\/wp\/v2\/comments?post=505"}],"version-history":[{"count":0,"href":"https:\/\/birpub.org\/ijcbsm\/wp-json\/wp\/v2\/pages\/505\/revisions"}],"wp:attachment":[{"href":"https:\/\/birpub.org\/ijcbsm\/wp-json\/wp\/v2\/media?parent=505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}