Human Resource Management Practice and Organizational Performanceof Food and Beverage Manufacturing Firms in Enugu State

• Post by: birpo
• October 19, 2026
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Ukwani, Rachael¹  & Prof. Elizabeth. U. Okechukwu²

Abstract         

The study evaluated human resource management practices and organizational performance in food and beverage manufacturing firms in Enugu State. The specific objectives were to examine the relationship between recruitment and customer retention and to evaluate the relationship between training and operational costs in food and beverage manufacturing firms in Enugu State. The study adopted a descriptive survey research design. The population comprised 240 selected senior staff members of the study organisations. The entire population was used due to its small size. Two hundred and thirty-two (232) employees returned the questionnaires, which were accurately completed. Data were presented and analyzed using mean scores and standard deviations based on a Likert scale. The hypotheses were tested using the Z-test statistic. The findings of the study showed that recruitment had a significant positive relationship with customer retention, Z = 8.469, p > 0.05, and that training had a significant positive relationship with operational costs in food and beverage manufacturing firms in Enugu State, Z = 10.111, p > 0.05. The study concluded that recruitment and training had significant positive relationships with customer retention and operational costs, respectively, in food and beverage manufacturing firms in Enugu State. The study recommended, among other things, that food and beverage manufacturing firms should implement strategic recruitment practices that focus on hiring candidates with strong customer service orientation, communication skills, and an understanding of consumer preferences

Keywords: Human Resource Management Practices, Organizational Performance, Recruitment, Customer Retention, Employee Training, Operational Costs, Food and Beverage Manufacturing Firms, Enugu State.

Cite: Ukwani, R. & Okechukwu, E. U. (2026). Human Resource Management Practice and Organizational Performanceof Food and Beverage Manufacturing Firms in Enugu State. International Journal of Contemporary Marketing and Management,4 (3), 33-55. https://doi.org/10.5281/zenodo.23470942