{"id":3883,"date":"2026-08-17T06:44:21","date_gmt":"2026-08-17T06:44:21","guid":{"rendered":"https:\/\/birpub.org\/ijcmm\/?post_type=journal_article&#038;p=3883"},"modified":"2026-08-17T06:44:23","modified_gmt":"2026-08-17T06:44:23","slug":"impact-of-public-relations-strategies-on-the-management-of-mass-transit-business-in-south-east-nigeria","status":"publish","type":"journal_article","link":"https:\/\/birpub.org\/ijcmm\/journal_article\/impact-of-public-relations-strategies-on-the-management-of-mass-transit-business-in-south-east-nigeria\/","title":{"rendered":"Impact of Public Relations Strategies on the Management of Mass Transit Business in South East, Nigeria"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Nwachukwu, Samuel Obinna<sup> 1\u00a0 <\/sup>&amp;\u00a0 Prof. Adonai Okechukwu Okonkwo<sup> 2<\/sup><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Abstract<\/strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><em>The paper investigated the impact of public relations strategies on management of mass transit business in South East, Nigeria. Specifically, the study aimed to pursue the following sub-objectives: to examine the impact of media relations on management of mass transit business in South East, Nigeria; to ascertain the impact of community relations on management of mass transit business in South, East, Nigeria; and to determine the impact of employee relations on management of mass transit business in South East, Nigeria. The population comprised of the commuters and management staff of the three selected mass transit companies in South East, Nigeria. A sample size of (384) was determined using Zigmund formula for infinite population. Data was collected from both primary and secondary source. Hypotheses were tested using T-test associated with simple regression and findings revealed among others that media relations as a public relations strategy have a positive significant impact on the management of mass transit business; that community relations have a positive significant impact on management of mass transit business and that employee relations have a positive significant impact on the management.<\/em><em><\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Keywords: <\/em><\/strong><em>Public Relations Strategies, Media Relations, Community Relations, Employee Relations, Mass Transit Business Management<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Cite<\/em><\/strong><em>: <\/em>Nwachukwu, S., &amp; Adonai, O. O. (2026). Impact of Public Relations Strategies on the Management of Mass Transit Business in South East, Nigeria.<em> International Journal of Contemporary Marketing and Management,4 (3), 1-17. <\/em><a href=\"https:\/\/doi.org\/\">https:\/\/doi.org\/<\/a>10.5281\/zenodo.21974807<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/birpub.org\/ijcmm\/wp-content\/uploads\/sites\/24\/2026\/08\/IJCMM_43-1-17.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of IJCMM_43, 1-17.\"><\/object><a id=\"wp-block-file--media-38780f7f-7cd0-4717-93b2-43a1c95ae20d\" href=\"https:\/\/birpub.org\/ijcmm\/wp-content\/uploads\/sites\/24\/2026\/08\/IJCMM_43-1-17.pdf\">IJCMM_43, 1-17<\/a><a href=\"https:\/\/birpub.org\/ijcmm\/wp-content\/uploads\/sites\/24\/2026\/08\/IJCMM_43-1-17.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-38780f7f-7cd0-4717-93b2-43a1c95ae20d\">Download<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"author":1,"template":"","journal_article_cats":[242],"class_list":["post-3883","journal_article","type-journal_article","status-publish","hentry","journal_article_cat-vol-4-no-3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Impact of Public Relations Strategies on the Management of Mass Transit Business in South East, Nigeria - International Journal of Contemporary Marketing and Management (IJCMM)<\/title>\n<meta name=\"description\" content=\"The paper investigated the impact of public relations strategies on management of mass transit business in South East, Nigeria. Specifically, the study aimed to pursue the following sub-objectives: to examine the impact of media relations on management of mass transit business in South East, Nigeria; to ascertain the impact of community relations on management of mass transit business in South, East, Nigeria; and to determine the impact of employee relations on management of mass transit business in South East, Nigeria. The population comprised of the commuters and management staff of the three selected mass transit companies in South East, Nigeria. A sample size of (384) was determined using Zigmund formula for infinite population. Data was collected from both primary and secondary source. Hypotheses were tested using T-test associated with simple regression and findings revealed among others that media relations as a public relations strategy have a positive significant impact on the management of mass transit business; that community relations have a positive significant impact on management of mass transit business and that employee relations have a positive significant impact on the management.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/birpub.org\/ijcmm\/journal_article\/impact-of-public-relations-strategies-on-the-management-of-mass-transit-business-in-south-east-nigeria\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact of Public Relations Strategies on the Management of Mass Transit Business in South East, Nigeria\" \/>\n<meta property=\"og:description\" content=\"The paper investigated the impact of public relations strategies on management of mass transit business in South East, Nigeria. Specifically, the study aimed to pursue the following sub-objectives: to examine the impact of media relations on management of mass transit business in South East, Nigeria; to ascertain the impact of community relations on management of mass transit business in South, East, Nigeria; and to determine the impact of employee relations on management of mass transit business in South East, Nigeria. The population comprised of the commuters and management staff of the three selected mass transit companies in South East, Nigeria. A sample size of (384) was determined using Zigmund formula for infinite population. Data was collected from both primary and secondary source. Hypotheses were tested using T-test associated with simple regression and findings revealed among others that media relations as a public relations strategy have a positive significant impact on the management of mass transit business; that community relations have a positive significant impact on management of mass transit business and that employee relations have a positive significant impact on the management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/birpub.org\/ijcmm\/journal_article\/impact-of-public-relations-strategies-on-the-management-of-mass-transit-business-in-south-east-nigeria\/\" \/>\n<meta property=\"og:site_name\" content=\"International Journal of Contemporary Marketing and Management (IJCMM)\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-17T06:44:23+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/birpub.org\\\/ijcmm\\\/journal_article\\\/impact-of-public-relations-strategies-on-the-management-of-mass-transit-business-in-south-east-nigeria\\\/\",\"url\":\"https:\\\/\\\/birpub.org\\\/ijcmm\\\/journal_article\\\/impact-of-public-relations-strategies-on-the-management-of-mass-transit-business-in-south-east-nigeria\\\/\",\"name\":\"Impact of Public Relations Strategies on the Management of Mass Transit Business in South East, Nigeria - International Journal of Contemporary Marketing and Management (IJCMM)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/birpub.org\\\/ijcmm\\\/#website\"},\"datePublished\":\"2026-08-17T06:44:21+00:00\",\"dateModified\":\"2026-08-17T06:44:23+00:00\",\"description\":\"The paper investigated the impact of public relations strategies on management of mass transit business in South East, Nigeria. Specifically, the study aimed to pursue the following sub-objectives: to examine the impact of media relations on management of mass transit business in South East, Nigeria; to ascertain the impact of community relations on management of mass transit business in South, East, Nigeria; and to determine the impact of employee relations on management of mass transit business in South East, Nigeria. The population comprised of the commuters and management staff of the three selected mass transit companies in South East, Nigeria. A sample size of (384) was determined using Zigmund formula for infinite population. Data was collected from both primary and secondary source. Hypotheses were tested using T-test associated with simple regression and findings revealed among others that media relations as a public relations strategy have a positive significant impact on the management of mass transit business; that community relations have a positive significant impact on management of mass transit business and that employee relations have a positive significant impact on the management.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/birpub.org\\\/ijcmm\\\/journal_article\\\/impact-of-public-relations-strategies-on-the-management-of-mass-transit-business-in-south-east-nigeria\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/birpub.org\\\/ijcmm\\\/journal_article\\\/impact-of-public-relations-strategies-on-the-management-of-mass-transit-business-in-south-east-nigeria\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/birpub.org\\\/ijcmm\\\/journal_article\\\/impact-of-public-relations-strategies-on-the-management-of-mass-transit-business-in-south-east-nigeria\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/birpub.org\\\/ijcmm\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Impact of Public Relations Strategies on the Management of Mass Transit Business in South East, Nigeria\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/birpub.org\\\/ijcmm\\\/#website\",\"url\":\"https:\\\/\\\/birpub.org\\\/ijcmm\\\/\",\"name\":\"International Journal of Contemporary Marketing and Management (IJCMM)\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/birpub.org\\\/ijcmm\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Impact of Public Relations Strategies on the Management of Mass Transit Business in South East, Nigeria - International Journal of Contemporary Marketing and Management (IJCMM)","description":"The paper investigated the impact of public relations strategies on management of mass transit business in South East, Nigeria. Specifically, the study aimed to pursue the following sub-objectives: to examine the impact of media relations on management of mass transit business in South East, Nigeria; to ascertain the impact of community relations on management of mass transit business in South, East, Nigeria; and to determine the impact of employee relations on management of mass transit business in South East, Nigeria. The population comprised of the commuters and management staff of the three selected mass transit companies in South East, Nigeria. A sample size of (384) was determined using Zigmund formula for infinite population. Data was collected from both primary and secondary source. Hypotheses were tested using T-test associated with simple regression and findings revealed among others that media relations as a public relations strategy have a positive significant impact on the management of mass transit business; that community relations have a positive significant impact on management of mass transit business and that employee relations have a positive significant impact on the management.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/birpub.org\/ijcmm\/journal_article\/impact-of-public-relations-strategies-on-the-management-of-mass-transit-business-in-south-east-nigeria\/","og_locale":"en_US","og_type":"article","og_title":"Impact of Public Relations Strategies on the Management of Mass Transit Business in South East, Nigeria","og_description":"The paper investigated the impact of public relations strategies on management of mass transit business in South East, Nigeria. Specifically, the study aimed to pursue the following sub-objectives: to examine the impact of media relations on management of mass transit business in South East, Nigeria; to ascertain the impact of community relations on management of mass transit business in South, East, Nigeria; and to determine the impact of employee relations on management of mass transit business in South East, Nigeria. The population comprised of the commuters and management staff of the three selected mass transit companies in South East, Nigeria. A sample size of (384) was determined using Zigmund formula for infinite population. Data was collected from both primary and secondary source. Hypotheses were tested using T-test associated with simple regression and findings revealed among others that media relations as a public relations strategy have a positive significant impact on the management of mass transit business; that community relations have a positive significant impact on management of mass transit business and that employee relations have a positive significant impact on the management.","og_url":"https:\/\/birpub.org\/ijcmm\/journal_article\/impact-of-public-relations-strategies-on-the-management-of-mass-transit-business-in-south-east-nigeria\/","og_site_name":"International Journal of Contemporary Marketing and Management (IJCMM)","article_modified_time":"2026-08-17T06:44:23+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/birpub.org\/ijcmm\/journal_article\/impact-of-public-relations-strategies-on-the-management-of-mass-transit-business-in-south-east-nigeria\/","url":"https:\/\/birpub.org\/ijcmm\/journal_article\/impact-of-public-relations-strategies-on-the-management-of-mass-transit-business-in-south-east-nigeria\/","name":"Impact of Public Relations Strategies on the Management of Mass Transit Business in South East, Nigeria - International Journal of Contemporary Marketing and Management (IJCMM)","isPartOf":{"@id":"https:\/\/birpub.org\/ijcmm\/#website"},"datePublished":"2026-08-17T06:44:21+00:00","dateModified":"2026-08-17T06:44:23+00:00","description":"The paper investigated the impact of public relations strategies on management of mass transit business in South East, Nigeria. Specifically, the study aimed to pursue the following sub-objectives: to examine the impact of media relations on management of mass transit business in South East, Nigeria; to ascertain the impact of community relations on management of mass transit business in South, East, Nigeria; and to determine the impact of employee relations on management of mass transit business in South East, Nigeria. The population comprised of the commuters and management staff of the three selected mass transit companies in South East, Nigeria. A sample size of (384) was determined using Zigmund formula for infinite population. Data was collected from both primary and secondary source. Hypotheses were tested using T-test associated with simple regression and findings revealed among others that media relations as a public relations strategy have a positive significant impact on the management of mass transit business; that community relations have a positive significant impact on management of mass transit business and that employee relations have a positive significant impact on the management.","breadcrumb":{"@id":"https:\/\/birpub.org\/ijcmm\/journal_article\/impact-of-public-relations-strategies-on-the-management-of-mass-transit-business-in-south-east-nigeria\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/birpub.org\/ijcmm\/journal_article\/impact-of-public-relations-strategies-on-the-management-of-mass-transit-business-in-south-east-nigeria\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/birpub.org\/ijcmm\/journal_article\/impact-of-public-relations-strategies-on-the-management-of-mass-transit-business-in-south-east-nigeria\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/birpub.org\/ijcmm\/"},{"@type":"ListItem","position":2,"name":"Impact of Public Relations Strategies on the Management of Mass Transit Business in South East, Nigeria"}]},{"@type":"WebSite","@id":"https:\/\/birpub.org\/ijcmm\/#website","url":"https:\/\/birpub.org\/ijcmm\/","name":"International Journal of Contemporary Marketing and Management (IJCMM)","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/birpub.org\/ijcmm\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/birpub.org\/ijcmm\/wp-json\/wp\/v2\/journal_article\/3883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birpub.org\/ijcmm\/wp-json\/wp\/v2\/journal_article"}],"about":[{"href":"https:\/\/birpub.org\/ijcmm\/wp-json\/wp\/v2\/types\/journal_article"}],"author":[{"embeddable":true,"href":"https:\/\/birpub.org\/ijcmm\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/birpub.org\/ijcmm\/wp-json\/wp\/v2\/media?parent=3883"}],"wp:term":[{"taxonomy":"journal_article_cat","embeddable":true,"href":"https:\/\/birpub.org\/ijcmm\/wp-json\/wp\/v2\/journal_article_cats?post=3883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}