FINTECH integration and service innovation of food and beverage firms in Cross Rivers State, Nigeria

• Post by: birpo
• December 25, 2025
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Nwatu Emmanuel Chukwuemeka PhD¹, Odinachi Carthrine Ebele PhD ²  & Ugochukwu Loveth Ngozi PhD ³

Abstract         

This study evaluated the impact of fintech integration on service innovation in food and beverage firms in Cross River State, Nigeria. Specifically, it examined the relationship between digital payments and customer transactions, and the relationship between point-of-sale (POS) integration and operational efficiency. The study focused on four food and beverage firms selected for their large workforce and long years of establishment. The total population was 710 employees, and a sample size of 251 was determined using the Fernando and Williams formula. A survey research design was employed, utilizing questionnaires and interviews for data collection. Out of the distributed instruments, 248 were properly completed and returned. Data were analyzed using mean scores, and hypotheses were tested with Z-tests using SPSS. The findings revealed that digital payments had a significant positive relationship with customer transactions (Z = 10.859, p < .05), and POS integration had a significant positive relationship with operational efficiency (Z = 9.017, p < .05). The study concluded that fintech integration through digital payments and POS systems significantly enhances customer transactions and operational efficiency in food and beverage firms in Cross River State. It recommended that firms invest in secure and user-friendly digital payment platforms to improve transaction efficiency, build customer trust, and enhance overall service experience.

Keywords:  FINTECH integration, digital payments, POS integration, service innovation, operational efficiency, customer transactions, Cross Rivers State, Nigeria.